Share of marketers stopping working with influencers on TikTok in the U.S. 2024

Published by Statista Research Department, Dec 10, 2024

During a survey concluded in September 2024, around two-thirds (or 66 percent) of responding marketers working with influencers in the United States said the potential TikTok ban did not cause them to pause or stop working with influencers on the ByteDance-run platform. According to the same study, reach and engagement rate ranked among U.S. marketers' leading methods of measuring influencer marketing success.

Percentage of marketers pausing or stopping working with influencers on TikTok due to its potential ban in the United States as of September 2024

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Source

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Release date

October 2024

Region

United States

Survey time period

July to September 2024

Number of respondents

>200

Special properties

among enterprise marketers from agencies and brands activating with influencers

Supplementary notes

The source does not specify the survey type.

The source phrased the question as follows: "Has the potential TikTok ban caused you to pause or stop working with influencers on the platform?"

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