Top skills Gen Z & millennial content marketers wanted to develop in the U.S. 2024

Leading skills Gen Z and millennial marketers were interested in developing to advance in content marketing in the United States as of May 2024

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Source

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Release date

September 2024

Region

United States

Survey time period

May 2024

Number of respondents

704*

Method of interview

Online survey

Supplementary notes

* 704 refers to the total number of responding marketers, of which 55 percent were millennials and 10 percent were Gen Zers, according to the source.

The question was phrased by the source as follows: "What skills are you most interested in developing/sharpening to advance in content marketing? (Select top three.)"

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