Influencer ad spending in the Nordics 2024, by country

Influencer advertising spending in the Nordic countries in 2024

CharacteristicSpending in billon euros
- -
- -
- -
- -
- -
Statistic: Influencer advertising spending in the Nordic countries in 2024 (in billion euros)
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition: 
Influencer Advertising refers to advertising that allows marketers to promote products or services by collaborating with influencers on social media. Influencer Advertising allows marketers to reach targeted audiences based on the influencer’s performance and their follower profiles, they also have the ability to measure the performance of campaigns. Influencer Advertising refers to all advertising fees paid directly to influencers (or to their person of trust or representative) for posting or streaming sponsored content (e.g., posts, videos, and/or stories) on social media to promote products or services to their followers. This sponsored content typically includes images, videos, live streams, and/or text.

Additional information:
Influencer Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

Citation formats
Use Statista now: unlimited access to all content
Leading companies trust Statista:
paypal google adobe pg samsung telekom

Related reports: Available to download in PDF or PPTX format

All datain one format
All data
in one format
Social media usage in the Nordics

Everything on "Social media usage in the Nordics" in one document: edited and divided into chapters, including detailed references.

Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on " Influencer advertising and marketing in the Nordic countries "

Other statistics that may interest you Influencer advertising and marketing in the Nordic countries

Overview

7

Sweden

8

Denmark

8

Norway

8

Finland

8

Discover Statista

Need help with using Statista for your research? Tutorials and first steps
Do you have any questions about our business solutions?

We provide you with detailed information about our Professional Account.

Use Statista now: unlimited access to all content
Learn more about how Statista can support your business.