Most popular YouTube channels in Sweden 2020, by number of video views
How much do YouTubers in Sweden earn?
A study, conducted in 2020, analyzed the YouTubers in Sweden, by their influence and income. A so-called micro influencer would make minimum five thousand Swedish kronor per video, while a macro influencer would make between 15 thousand and 25 thousand that year (ID 991919). An icon influencer could make up to 300 thousand Swedish kronor.
YouTube activities
Watching entertaining videos was what most Swedes used YouTube for in 2017, 2018 and 2019. Other popular activities were watching instructional videos, listening to music and subscribing to channels. Five percent of the respondents in 2019, said, they created and published their own videos.