Leading social media content types driving restaurant bookings Australia 2024

Published by Statista Research Department, Nov 9, 2024

According to a survey conducted among hospitality operators in Australia in 2024, around 36 percent of respondents said that organic social media posts were a key driver of bookings to their restaurant or venue. Paid advertisements on social media platforms were the next most prevalent driver of bookings, according to restauranteurs surveyed. Influencer marketing came in third as a less effective engagement driver compared to organic content and other paid marketing efforts. 

Leading social media content types driving restaurant bookings in Australia as of March 2024

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Release date

June 2024

Region

Australia

Survey time period

March 4 to 19, 2024

Number of respondents

250 respondents

Special properties

nationally representative sample of Australian restaurant operators/hospitality decision-makers

Method of interview

Online survey

Supplementary notes

Survey question: What, if any, type of social media content drives the most bookings to your restaurant or venue?

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