According to a survey conducted in July 2024, women constituted the majority of social commerce users in China, accounting for over 74 percent of the respondents. Notably, more than half of all respondents were between 27 and 39 years old.
Distribution of social commerce users in China in 2024, by gender
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Sina.com.cn, & iiMedia Research. (August 17, 2024). Distribution of social commerce users in China in 2024, by gender [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1497806/china-gender-distribution-of-social-commerce-users/
Sina.com.cn, und iiMedia Research. "Distribution of social commerce users in China in 2024, by gender." Chart. August 17, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1497806/china-gender-distribution-of-social-commerce-users/
Sina.com.cn, iiMedia Research. (2024). Distribution of social commerce users in China in 2024, by gender. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1497806/china-gender-distribution-of-social-commerce-users/
Sina.com.cn, and iiMedia Research. "Distribution of Social Commerce Users in China in 2024, by Gender." Statista, Statista Inc., 17 Aug 2024, https://www.statista.com/statistics/1497806/china-gender-distribution-of-social-commerce-users/
Sina.com.cn & iiMedia Research, Distribution of social commerce users in China in 2024, by gender Statista, https://www.statista.com/statistics/1497806/china-gender-distribution-of-social-commerce-users/ (last visited October 31, 2024)
Distribution of social commerce users in China in 2024, by gender [Graph], Sina.com.cn, & iiMedia Research, August 17, 2024. [Online]. Available: https://www.statista.com/statistics/1497806/china-gender-distribution-of-social-commerce-users/
