Opinion on brand boycotting India 2024

Published by
Tanushree Basuroy,
Oct 2, 2024

A 2024 survey on brand boycotts by consumers revealed that 79 percent of respondents in India would boycott a brand for a variety of reasons. The leading reason chosen by the respondents was health risks posed by the product. Other reasons included unethical practices, geopolitics, environmental pollution and sudden price hikes. Meanwhile, over 10 percent stated they would never boycott a brand.

Public poll on whether consumers would boycott a brand in India in 2024

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Release date

May 2024

Region

India

Survey time period

February 2024

Number of respondents

510 to 2,044

Age group

18 years and older

Special properties

Global survey conducted across 17 markets.

Method of interview

Online survey

Supplementary notes

The source did not specify the sample size for India.

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Topics

Brands in IndiaAdvertising industry in IndiaDigital advertising in IndiaDigital marketing in IndiaStartups in India
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