A 2024 survey on defusing consumer boycotts revealed that 60 percent of respondents in India would stop the boycott of a brand if the company would publicly share results on steps they have taken to address the issue that led to the boycott. At the same time, over 33 percent of respondents claimed they would stop boycotting the brand if an outside entity penalized the company for its actions.
May 2024
India
February 2024
510 to 2,044
18 years and older
Global survey conducted across 17 markets.
Online survey
The source did not specify the sample size for India.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Brand trust & brand loyalty
Marketer perspective
Consumer perspective
Benchmarks
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
