Opinion on brand boycott decision reversal India 2024

Published by
Tanushree Basuroy,
Oct 2, 2024

A 2024 survey on defusing consumer boycotts indicated that 88 percent of respondents in India would stop the boycott of a brand if certain actions were taken either by the brand itself or by the authorities. Meanwhile, less than 10 percent of respondents claimed they would never buy from that brand or company again.

Opinion on whether consumers would stop boycotting a brand in India in 2024

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Release date

May 2024

Region

India

Survey time period

February 2024

Number of respondents

510 to 2,044

Age group

18 years and older

Special properties

Global survey conducted across 17 markets.

Method of interview

Online survey

Supplementary notes

The source did not specify the sample size for India.

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Brands in IndiaAdvertising industry in IndiaDigital advertising in IndiaDigital marketing in IndiaStartups in India
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