A 2024 survey on defusing consumer boycotts indicated that 88 percent of respondents in India would stop the boycott of a brand if certain actions were taken either by the brand itself or by the authorities. Meanwhile, less than 10 percent of respondents claimed they would never buy from that brand or company again.
Opinion on whether consumers would stop boycotting a brand in India in 2024
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YouGov. (May 6, 2024). Opinion on whether consumers would stop boycotting a brand in India in 2024 [Graph]. In Statista. Retrieved October 28, 2024, from https://www.statista.com/statistics/1496835/india-opinion-on-brand-boycott-decision-reversal/
YouGov. "Opinion on whether consumers would stop boycotting a brand in India in 2024." Chart. May 6, 2024. Statista. Accessed October 28, 2024. https://www.statista.com/statistics/1496835/india-opinion-on-brand-boycott-decision-reversal/
YouGov. (2024). Opinion on whether consumers would stop boycotting a brand in India in 2024. Statista. Statista Inc.. Accessed: October 28, 2024. https://www.statista.com/statistics/1496835/india-opinion-on-brand-boycott-decision-reversal/
YouGov. "Opinion on Whether Consumers Would Stop Boycotting a Brand in India in 2024." Statista, Statista Inc., 6 May 2024, https://www.statista.com/statistics/1496835/india-opinion-on-brand-boycott-decision-reversal/
YouGov, Opinion on whether consumers would stop boycotting a brand in India in 2024 Statista, https://www.statista.com/statistics/1496835/india-opinion-on-brand-boycott-decision-reversal/ (last visited October 28, 2024)
Opinion on whether consumers would stop boycotting a brand in India in 2024 [Graph], YouGov, May 6, 2024. [Online]. Available: https://www.statista.com/statistics/1496835/india-opinion-on-brand-boycott-decision-reversal/