Factors that increase trust in influencer recommendations in the U.S. 2024

Published by Statista Research Department, Oct 27, 2024

During a 2024 survey, 41 percent of responding social media users from the United States stated that that authenticity of the influencer's content was a factor that increased their trust in influencer product recommendations. Nearly one in three named the influencer's expertise in the product category in the same context.

Factors that increased trust in influencer product recommendations among social media users in the United States as of March 2024

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Release date

April 2024

Region

United States

Survey time period

March 19 and 20, 2024

Number of respondents

1,280 respondents

Age group

18 years and older

Special properties

among social media users only

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Overview

7

Budget & costs

5

Doing business

8

Market leaders

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Spotlight: TikTok influencer marketing

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Consumer perspective

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Topics

Influencer marketing worldwideSocial media advertising and marketing worldwideInstagram advertising and marketingContent marketingTikTok
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