Share of U.S. consumers make infuencer-driven purchases on Amazon 2024, by age

Published by Statista Research Department, Mar 13, 2025

During a 2024 survey, 94 percent of responding social media users from the United States who made influencer-inspired purchases stated they made such purchases on Amazon. The share was highest for the age group 45 to 60, at 97.4 percent. 

Share of social media users who purchased a product on Amazon after seeing it being used by an influencer in the United States as of March 2024, by age group

CharacteristicShare of respondents
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Statistic: Share of social media users who purchased a product on Amazon after seeing it being used by an influencer in the United States as of March 2024, by age group

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Release date

April 2024

Region

United States

Survey time period

March 19 and 20, 2024

Number of respondents

1,280 respondents

Age group

18 years and older

Special properties

among social media users only

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