During a 2024 survey, 94 percent of responding social media users from the United States who made influencer-inspired purchases stated they made such purchases on Amazon. The share was highest for the age group 45 to 60, at 97.4 percent.
Share of social media users who purchased a product on Amazon after seeing it being used by an influencer in the United States as of March 2024, by age group
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Izea. (April 16, 2024). Share of social media users who purchased a product on Amazon after seeing it being used by an influencer in the United States as of March 2024, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1496601/influencer-purchases-amazon-usa/
Izea. "Share of social media users who purchased a product on Amazon after seeing it being used by an influencer in the United States as of March 2024, by age group." Chart. April 16, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1496601/influencer-purchases-amazon-usa/
Izea. (2024). Share of social media users who purchased a product on Amazon after seeing it being used by an influencer in the United States as of March 2024, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1496601/influencer-purchases-amazon-usa/
Izea. "Share of Social Media Users Who Purchased a Product on Amazon after Seeing It Being Used by An Influencer in The United States as of March 2024, by Age Group." Statista, Statista Inc., 16 Apr 2024, https://www.statista.com/statistics/1496601/influencer-purchases-amazon-usa/
Izea, Share of social media users who purchased a product on Amazon after seeing it being used by an influencer in the United States as of March 2024, by age group Statista, https://www.statista.com/statistics/1496601/influencer-purchases-amazon-usa/ (last visited December 22, 2024)
Share of social media users who purchased a product on Amazon after seeing it being used by an influencer in the United States as of March 2024, by age group [Graph], Izea, April 16, 2024. [Online]. Available: https://www.statista.com/statistics/1496601/influencer-purchases-amazon-usa/
