During a 2024 survey, 78 percent of responding TikTok users from the United States said they had purchased a product after seeing it being used by an influencer on TikTok. For X (formerly Twitter), the share stood at 38 percent.
Share of social media users who purchased a product after seeing it being used by an influencer in the United States as of March 2024, by platform
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Izea. (April 16, 2024). Share of social media users who purchased a product after seeing it being used by an influencer in the United States as of March 2024, by platform [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1496594/influencer-marketing-platforms-usa/
Izea. "Share of social media users who purchased a product after seeing it being used by an influencer in the United States as of March 2024, by platform." Chart. April 16, 2024. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1496594/influencer-marketing-platforms-usa/
Izea. (2024). Share of social media users who purchased a product after seeing it being used by an influencer in the United States as of March 2024, by platform. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1496594/influencer-marketing-platforms-usa/
Izea. "Share of Social Media Users Who Purchased a Product after Seeing It Being Used by An Influencer in The United States as of March 2024, by Platform." Statista, Statista Inc., 16 Apr 2024, https://www.statista.com/statistics/1496594/influencer-marketing-platforms-usa/
Izea, Share of social media users who purchased a product after seeing it being used by an influencer in the United States as of March 2024, by platform Statista, https://www.statista.com/statistics/1496594/influencer-marketing-platforms-usa/ (last visited November 19, 2024)
Share of social media users who purchased a product after seeing it being used by an influencer in the United States as of March 2024, by platform [Graph], Izea, April 16, 2024. [Online]. Available: https://www.statista.com/statistics/1496594/influencer-marketing-platforms-usa/
