During a 2024 survey, 78 percent of responding TikTok users from the United States said they had purchased a product after seeing it being used by an influencer on TikTok. For X (formerly Twitter), the share stood at 38 percent.
Share of social media users who purchased a product after seeing it being used by an influencer in the United States as of March 2024, by platform
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Izea. (April 16, 2024). Share of social media users who purchased a product after seeing it being used by an influencer in the United States as of March 2024, by platform [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1496594/influencer-marketing-platforms-usa/
Izea. "Share of social media users who purchased a product after seeing it being used by an influencer in the United States as of March 2024, by platform." Chart. April 16, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1496594/influencer-marketing-platforms-usa/
Izea. (2024). Share of social media users who purchased a product after seeing it being used by an influencer in the United States as of March 2024, by platform. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1496594/influencer-marketing-platforms-usa/
Izea. "Share of Social Media Users Who Purchased a Product after Seeing It Being Used by An Influencer in The United States as of March 2024, by Platform." Statista, Statista Inc., 16 Apr 2024, https://www.statista.com/statistics/1496594/influencer-marketing-platforms-usa/
Izea, Share of social media users who purchased a product after seeing it being used by an influencer in the United States as of March 2024, by platform Statista, https://www.statista.com/statistics/1496594/influencer-marketing-platforms-usa/ (last visited December 19, 2024)
Share of social media users who purchased a product after seeing it being used by an influencer in the United States as of March 2024, by platform [Graph], Izea, April 16, 2024. [Online]. Available: https://www.statista.com/statistics/1496594/influencer-marketing-platforms-usa/
