Slightly over half of consumers have purchased dupe beauty, fashion or luggage products, according to a survey conducted in March 2024. On top of that, an additional 30 percent indicated that while they have not yet done so, they would consider such purchases in the future.
Share of consumers in Europe who would purchase dupe fashion, beauty, or luggage products in 2024
Characteristic
Percentage of respondents
Have purchased a dupe product and would do so again
41%
Have purchased a dupe product and would not do so again
10%
Have not purchased a dupe product but would consider it
30%
Have not purchased a dupe product and would not consider it
consumers who purchase fashion and beauty products
Supplementary notes
The question was phrased by the source as: "What is your experience purchasing 'dupes,' which are lower priced alternatives that are similar to higher end products across fashion (footwear, apparel, accessories), beauty, and luggage?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Cosmetica Italia. (July 22, 2024). Share of consumers in Europe who would purchase dupe fashion, beauty, or luggage products in 2024 [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1496563/consumer-interest-dupe-fashion-beauty-products-europe/
Cosmetica Italia. "Share of consumers in Europe who would purchase dupe fashion, beauty, or luggage products in 2024." Chart. July 22, 2024. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1496563/consumer-interest-dupe-fashion-beauty-products-europe/
Cosmetica Italia. (2024). Share of consumers in Europe who would purchase dupe fashion, beauty, or luggage products in 2024. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1496563/consumer-interest-dupe-fashion-beauty-products-europe/
Cosmetica Italia. "Share of Consumers in Europe Who Would Purchase Dupe Fashion, Beauty, or Luggage Products in 2024." Statista, Statista Inc., 22 Jul 2024, https://www.statista.com/statistics/1496563/consumer-interest-dupe-fashion-beauty-products-europe/
Cosmetica Italia, Share of consumers in Europe who would purchase dupe fashion, beauty, or luggage products in 2024 Statista, https://www.statista.com/statistics/1496563/consumer-interest-dupe-fashion-beauty-products-europe/ (last visited December 04, 2024)
Share of consumers in Europe who would purchase dupe fashion, beauty, or luggage products in 2024 [Graph], Cosmetica Italia, July 22, 2024. [Online]. Available: https://www.statista.com/statistics/1496563/consumer-interest-dupe-fashion-beauty-products-europe/
