During a 2024 survey carried out in Spain, approxiately 57 percent of responding consumers stated that value for money of the product or service was the key factor that hooked them to a brand. Quality ranked second, named by roughly 26 percent of respondents.
Leading brand loyalty factors according to consumers in Spain as of February 2024
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EAE Business School. (February 28, 2024). Leading brand loyalty factors according to consumers in Spain as of February 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1496203/brand-loyalty-factors-spain/
EAE Business School. "Leading brand loyalty factors according to consumers in Spain as of February 2024." Chart. February 28, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1496203/brand-loyalty-factors-spain/
EAE Business School. (2024). Leading brand loyalty factors according to consumers in Spain as of February 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1496203/brand-loyalty-factors-spain/
EAE Business School. "Leading Brand Loyalty Factors According to Consumers in Spain as of February 2024." Statista, Statista Inc., 28 Feb 2024, https://www.statista.com/statistics/1496203/brand-loyalty-factors-spain/
EAE Business School, Leading brand loyalty factors according to consumers in Spain as of February 2024 Statista, https://www.statista.com/statistics/1496203/brand-loyalty-factors-spain/ (last visited December 21, 2024)
Leading brand loyalty factors according to consumers in Spain as of February 2024 [Graph], EAE Business School, February 28, 2024. [Online]. Available: https://www.statista.com/statistics/1496203/brand-loyalty-factors-spain/
