Items purchased through live shopping events or streams South Korea 2024

Published by
Nina Jobst,
Sep 26, 2024

According to a survey by Rakuten Insight in May 2024, around 44.5 percent of respondents in South Korea said they purchased food and beverages through live shopping events or streams. Another roughly 6.7 percent of respondents reported that they purchased luxury goods through such streams.

Items purchased through live shopping events or streams in South Korea as of May 2024

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Release date

September 2024

Region

South Korea

Survey time period

May 9 to 31, 2024

Number of respondents

2,257 respondents

Age group

16 years and older

Special properties

among those who participated in live commerce or live shopping events

Method of interview

Online survey

Supplementary notes

Original question: “Which item(s) did you purchase through live shopping events or streams? Choose all that applies.”

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Overview

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Channels

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