According to a survey by Rakuten Insight in May 2024, more than 39 percent of respondents in South Korea said they had not participated in live commerce or live shopping events because they preferred to purchase from official websites or physical stores. Meanwhile, around 4.45 percent of respondents said they did not participate because the delivery times were not convenient for them.
Leading reasons for not participating in live commerce or live shopping events in South Korea as of May 2024
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Rakuten Insight. (September 3, 2024). Leading reasons for not participating in live commerce or live shopping events in South Korea as of May 2024 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1496111/south-korea-reasons-for-not-participating-in-live-commerce-or-live-shopping-events/
Rakuten Insight. "Leading reasons for not participating in live commerce or live shopping events in South Korea as of May 2024." Chart. September 3, 2024. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1496111/south-korea-reasons-for-not-participating-in-live-commerce-or-live-shopping-events/
Rakuten Insight. (2024). Leading reasons for not participating in live commerce or live shopping events in South Korea as of May 2024. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1496111/south-korea-reasons-for-not-participating-in-live-commerce-or-live-shopping-events/
Rakuten Insight. "Leading Reasons for Not Participating in Live Commerce or Live Shopping Events in South Korea as of May 2024." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1496111/south-korea-reasons-for-not-participating-in-live-commerce-or-live-shopping-events/
Rakuten Insight, Leading reasons for not participating in live commerce or live shopping events in South Korea as of May 2024 Statista, https://www.statista.com/statistics/1496111/south-korea-reasons-for-not-participating-in-live-commerce-or-live-shopping-events/ (last visited January 08, 2025)
Leading reasons for not participating in live commerce or live shopping events in South Korea as of May 2024 [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1496111/south-korea-reasons-for-not-participating-in-live-commerce-or-live-shopping-events/
