According to a survey by Rakuten Insight in May 2024, about 44.4 percent of respondents in South Korea said they participated in live commerce or live shopping events because they wanted to discover new offers or discounts. Meanwhile, around 4.5 percent of respondents reported that live auctions were competitive and exciting.
Leading reasons for participating in live commerce or live shopping events in South Korea as of May 2024
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Rakuten Insight. (September 3, 2024). Leading reasons for participating in live commerce or live shopping events in South Korea as of May 2024 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1496102/south-korea-reasons-for-participating-in-live-commerce-or-live-shopping-events/
Rakuten Insight. "Leading reasons for participating in live commerce or live shopping events in South Korea as of May 2024." Chart. September 3, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1496102/south-korea-reasons-for-participating-in-live-commerce-or-live-shopping-events/
Rakuten Insight. (2024). Leading reasons for participating in live commerce or live shopping events in South Korea as of May 2024. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1496102/south-korea-reasons-for-participating-in-live-commerce-or-live-shopping-events/
Rakuten Insight. "Leading Reasons for Participating in Live Commerce or Live Shopping Events in South Korea as of May 2024." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1496102/south-korea-reasons-for-participating-in-live-commerce-or-live-shopping-events/
Rakuten Insight, Leading reasons for participating in live commerce or live shopping events in South Korea as of May 2024 Statista, https://www.statista.com/statistics/1496102/south-korea-reasons-for-participating-in-live-commerce-or-live-shopping-events/ (last visited December 30, 2024)
Leading reasons for participating in live commerce or live shopping events in South Korea as of May 2024 [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1496102/south-korea-reasons-for-participating-in-live-commerce-or-live-shopping-events/
