According to a survey conducted on luxury brand awareness in South Korea in July 2024 by Rakuten Insight, Chanel was the most-known luxury brand among respondents aged 55 years and older, with around 87.12 percent of respondents answering that they know about it. Chanel, Gucci, and Louis Vuitton were well-known among all age groups.
Consumer awareness of luxury brands in South Korea as of July 2024, by age group
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Rakuten Insight. (September 4, 2024). Consumer awareness of luxury brands in South Korea as of July 2024, by age group [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1495906/south-korea-luxury-brands-awareness-by-age/
Rakuten Insight. "Consumer awareness of luxury brands in South Korea as of July 2024, by age group." Chart. September 4, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1495906/south-korea-luxury-brands-awareness-by-age/
Rakuten Insight. (2024). Consumer awareness of luxury brands in South Korea as of July 2024, by age group. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1495906/south-korea-luxury-brands-awareness-by-age/
Rakuten Insight. "Consumer Awareness of Luxury Brands in South Korea as of July 2024, by Age Group." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1495906/south-korea-luxury-brands-awareness-by-age/
Rakuten Insight, Consumer awareness of luxury brands in South Korea as of July 2024, by age group Statista, https://www.statista.com/statistics/1495906/south-korea-luxury-brands-awareness-by-age/ (last visited November 21, 2024)
Consumer awareness of luxury brands in South Korea as of July 2024, by age group [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1495906/south-korea-luxury-brands-awareness-by-age/