Awareness of luxury brands South Korea 2024, by age

Published by
Nina Jobst,
Sep 25, 2024

According to a survey conducted on luxury brand awareness in South Korea in July 2024 by Rakuten Insight, Chanel was the most-known luxury brand among respondents aged 55 years and older, with around 87.12 percent of respondents answering that they know about it. Chanel, Gucci, and Louis Vuitton were well-known among all age groups.

Consumer awareness of luxury brands in South Korea as of July 2024, by age group

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Release date

September 2024

Region

South Korea

Survey time period

July 11 to 30, 2024

Number of respondents

4,650 respondents

Age group

16 years and older

Supplementary notes

Original question: "Which of the following global luxury brands are you aware of? (Choose all that applies) 

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