Marketers using Instagram Reels or TikTok for influencer marketing U.S. 2022-2025

Published by Statista Research Department, Nov 22, 2024

During a survey conducted among marketers in the United States and released in July 2023, 58.2 percent of respondents said they were planning to use Instagram Reels for influencer marketing purposes in 2024, while 54 percent said they planned to use TikTok. 

Share of marketers using Instagram Reels or TikTok for influencer marketing in the United States from 2022 to 2025

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

October 2023

Region

United States

Survey time period

as of July 2023

Special properties

among companies with more than 100 employees; including paid and unpaid brand-influencer collaborations

Supplementary notes

Survey period, survey count, and survey type not specified at source. 

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " TikTok advertising & marketing in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you TikTok advertising & marketing in the United States

Global overview

5

U.S. overview

4

Marketer usage

7

Creators/influencers

4

Consumer attitudes

6

Further Content: You might find this interesting as well

Topics

TikTok advertising & marketing in the U.S. Amazon advertising in the U.S.TikTokTikTok marketingTikTok in Latin America
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.