Number of attendees of large music events in China 2023, by segment
Live music events in China recorded a whooping 239 percent surge in attendance in 2023, compared to the level in 2019. Concerts remained the industry pillars, bringing in over 20 million people. On the other side, music festivals have been gaining traction quickly. The sector reported at least six times growth in the number of events, attendees, and ticket sales revenue, compared to the size in 2019.