Gen Z consumers' spending priorities in the U.S. and UK 2024, by category

Spending priorities for Generation Z consumers in the U.S. and UK as of 2024, by category*

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Release date

September 2024

Region

North America, Europe, United Kingdom, United States

Survey time period

May 17 to 21, 2024 

Number of respondents

3,538 respondents

Age group

18-27 years

Supplementary notes

Number of UK respondents: 1,514.

Number of U.S. respondents: 2,024.

*Excludes rent/mortgage payments and other household bills.

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Statistics on " Generational food trends in the United Kingdom (UK) "

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