Influencer marketing effectiveness in the U.S. 2024, by consumer age group

Published by Statista Research Department, Sep 12, 2024

During a 2024 survey carried out among consumers from the United States, 66 percent of Gen Z respondents stated that they had purchased a product they saw featured in creator-generated content on entertainment apps or social media platforms. Among millennials, the share stood at 55 percent.

Share of consumers from the United States who purchased a product they saw featured in creator-generated content as of May 2024, by age group

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Sources

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Release date

August 2024

Region

United States

Survey time period

May 2024

Number of respondents

1,124 respondents

Special properties

on entertainments apps or social media platforms

Supplementary notes

The source does not provide information about the type of survey used or the age of respondents.

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Overview

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Budget & costs

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Consumer perspective

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