According to a survey among South Korean content creators, the IT, technology, and science field was the one in which most content creators created branded content in 2022 with around 72 percent of respondents answering that way. Food and cooking-related content followed, with a response share of around 67 percent.
Most common genre for creating branded content in South Korea in 2022
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Korea Radio Promotion Association. (February 5, 2024). Most common genre for creating branded content in South Korea in 2022 [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1489302/south-korea-branded-content-creation-genre/
Korea Radio Promotion Association. "Most common genre for creating branded content in South Korea in 2022." Chart. February 5, 2024. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1489302/south-korea-branded-content-creation-genre/
Korea Radio Promotion Association. (2024). Most common genre for creating branded content in South Korea in 2022. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1489302/south-korea-branded-content-creation-genre/
Korea Radio Promotion Association. "Most Common Genre for Creating Branded Content in South Korea in 2022." Statista, Statista Inc., 5 Feb 2024, https://www.statista.com/statistics/1489302/south-korea-branded-content-creation-genre/
Korea Radio Promotion Association, Most common genre for creating branded content in South Korea in 2022 Statista, https://www.statista.com/statistics/1489302/south-korea-branded-content-creation-genre/ (last visited January 05, 2025)
Most common genre for creating branded content in South Korea in 2022 [Graph], Korea Radio Promotion Association, February 5, 2024. [Online]. Available: https://www.statista.com/statistics/1489302/south-korea-branded-content-creation-genre/
