Share of exclusive video content on Bilibili in China 2023, by show type

Published by
Lai Lin Thomala,
Aug 28, 2024

In 2023, about 68 percent of the variety shows that were newly added to Bilibili were with exclusive licenses. Initially targeting the ACGN (animation, comics, games, and novels) subculture community, Blibili has gradually repositioned itself to appeal to a wider audience. 

Share of exclusive TV series and variety shows on Bilibili in China in 2023

CharacteristicExclusive licenseShared license
TV series 51.9% 48.1%
Variety shows 68% 32%
Showing entries 1 to 2 (2 entries in total)
Created with Highcharts 7.2.2Share of content51.9%51.9%68%68%48.1%48.1%32%32%Exclusive licenseShared licenseTV seriesVariety shows
0%25%50%75%100%125%

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Release date

January 2024

Region

China

Survey time period

2023

Special properties

only new productions and old titles added to the content library during the year

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