Share of exclusive video content on Tencent Video in China 2024, by show type

Published by
Lai Lin Thomala,
Feb 25, 2025

Tencent Video is one of the video streaming giants in China. Compared to its local peers, the platform had a relatively equal share in exclusive and shared content licensing in its new variety shows in 2024. About 46 percent of its TV series and variety shows that were newly added into its library could be found on other platforms.

Share of exclusive TV series and variety shows on Tencent Video in China in 2024

CharacteristicExclusive licenseShared license
TV series 35.7% 64.3%
Variety shows 53.8% 46.2%
Showing entries 1 to 2 (2 entries in total)
Created with Highcharts 7.2.2Share of content35.7%35.7%53.8%53.8%64.3%64.3%46.2%46.2%Exclusive licenseShared licenseTV seriesVariety shows
0%25%50%75%100%125%

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Release date

February 2025

Region

China

Survey time period

2024

Special properties

only new productions and old titles added to the content library during the year; excluding gala types of variety shows

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