Cosmetics brands and online shopping companies were the largest advertisers in splash ads on video streaming platforms in China. In 2023, these two industries accounted for over half of the segment revenue, which was seven percentage points more than the previous year.
Distribution of splash ad revenue on video streaming platforms in China in 2023, by major advertiser industry
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QuestMobile. (January 23, 2024). Distribution of splash ad revenue on video streaming platforms in China in 2023, by major advertiser industry [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1488687/china-largest-advertisers-on-splash-ads-of-video-streaming-by-industry/
QuestMobile. "Distribution of splash ad revenue on video streaming platforms in China in 2023, by major advertiser industry." Chart. January 23, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1488687/china-largest-advertisers-on-splash-ads-of-video-streaming-by-industry/
QuestMobile. (2024). Distribution of splash ad revenue on video streaming platforms in China in 2023, by major advertiser industry. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1488687/china-largest-advertisers-on-splash-ads-of-video-streaming-by-industry/
QuestMobile. "Distribution of Splash Ad Revenue on Video Streaming Platforms in China in 2023, by Major Advertiser Industry." Statista, Statista Inc., 23 Jan 2024, https://www.statista.com/statistics/1488687/china-largest-advertisers-on-splash-ads-of-video-streaming-by-industry/
QuestMobile, Distribution of splash ad revenue on video streaming platforms in China in 2023, by major advertiser industry Statista, https://www.statista.com/statistics/1488687/china-largest-advertisers-on-splash-ads-of-video-streaming-by-industry/ (last visited November 23, 2024)
Distribution of splash ad revenue on video streaming platforms in China in 2023, by major advertiser industry [Graph], QuestMobile, January 23, 2024. [Online]. Available: https://www.statista.com/statistics/1488687/china-largest-advertisers-on-splash-ads-of-video-streaming-by-industry/
