iQIYI, Tencent Video, and Mango TV were the most commonly used platforms for video streaming in China. In 2023, TV series and variety shows accounted for over 90 percent of the streamed content on the three platforms. In comparison, movie consumption was noticeably high on Bilibili, with a share of over two-thirds of its streamed videos.
Distribution of online video streamed in China, by content type and streaming platform
Characteristic
TV series
Variety shows
Movies
Short dramas
iQIYI
53.5%
44.4%
1.4%
0.7%
Tencent Video
71.2%
21.9%
3.1%
3.8%
Mango TV
32.7%
57.9%
6.9%
2.6%
Bilibili
27.2%
8.4%
63.9%
0.5%
Youku
77.7%
13.3%
1.7%
7.4%
Migu Video
32.4%
63.5%
1.9%
2.2%
Created with Highcharts 7.2.2Share of content53.5%53.5%71.2%71.2%32.7%32.7%27.2%27.2%77.7%77.7%32.4%32.4%44.4%44.4%21.9%21.9%57.9%57.9%8.4%8.4%13.3%13.3%63.5%63.5%1.4%1.4%3.1%3.1%6.9%6.9%63.9%63.9%1.7%1.7%1.9%1.9%0.7%0.7%3.8%3.8%2.6%2.6%0.5%0.5%7.4%7.4%2.2%2.2%TV seriesVariety showsMoviesShort dramasiQIYITencent VideoMango TVBilibiliYoukuMigu Video
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QuestMobile. (January 23, 2024). Distribution of online video streamed in China, by content type and streaming platform [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/1488513/china-distribution-of-online-video-cetegories-by-streaming-platform/
QuestMobile. "Distribution of online video streamed in China, by content type and streaming platform." Chart. January 23, 2024. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/1488513/china-distribution-of-online-video-cetegories-by-streaming-platform/
QuestMobile. (2024). Distribution of online video streamed in China, by content type and streaming platform. Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/1488513/china-distribution-of-online-video-cetegories-by-streaming-platform/
QuestMobile. "Distribution of Online Video Streamed in China, by Content Type and Streaming Platform." Statista, Statista Inc., 23 Jan 2024, https://www.statista.com/statistics/1488513/china-distribution-of-online-video-cetegories-by-streaming-platform/
QuestMobile, Distribution of online video streamed in China, by content type and streaming platform Statista, https://www.statista.com/statistics/1488513/china-distribution-of-online-video-cetegories-by-streaming-platform/ (last visited February 18, 2025)
Distribution of online video streamed in China, by content type and streaming platform [Graph], QuestMobile, January 23, 2024. [Online]. Available: https://www.statista.com/statistics/1488513/china-distribution-of-online-video-cetegories-by-streaming-platform/
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