Content distribution of online video platforms in China 2023

Published by
Lai Lin Thomala,
Aug 28, 2024

iQIYI, Tencent Video, and Mango TV were the most commonly used platforms for video streaming in China. In 2023, TV series and variety shows accounted for over 90 percent of the streamed content on the three platforms. In comparison, movie consumption was noticeably high on Bilibili, with a share of over two-thirds of its streamed videos.

Distribution of online video streamed in China, by content type and streaming platform

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Release date

January 2024

Region

China

Survey time period

2023

Special properties

including both new titles and existing shows in the content library; excluding documentary, sports, animation, etc.

Supplementary notes

Percentage may not sum up to 100 percent due to rounding.

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Statistics on " SVOD market in China "

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Market overview

8

Market segments

8

iQIYI

6

Tencent Video (WeTV)

6

Mango TV

5

Bilibili

5

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Topics

SVOD services in ChinaDigital music industry in ChinaSocial media in ChinaOnline videos in ChinaMedia industry in China
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