Content distribution of online video platforms in China 2023

Distribution of online video streamed in China, by content type and streaming platform

CharacteristicTV seriesVariety showsMoviesShort dramas
iQIYI 53.5% 44.4% 1.4% 0.7%
Tencent Video 71.2% 21.9% 3.1% 3.8%
Mango TV 32.7% 57.9% 6.9% 2.6%
Bilibili 27.2% 8.4% 63.9% 0.5%
Youku 77.7% 13.3% 1.7% 7.4%
Migu Video 32.4% 63.5% 1.9% 2.2%
Created with Highcharts 7.2.2Share of content53.5%53.5%71.2%71.2%32.7%32.7%27.2%27.2%77.7%77.7%32.4%32.4%44.4%44.4%21.9%21.9%57.9%57.9%8.4%8.4%13.3%13.3%63.5%63.5%1.4%1.4%3.1%3.1%6.9%6.9%63.9%63.9%1.7%1.7%1.9%1.9%0.7%0.7%3.8%3.8%2.6%2.6%0.5%0.5%7.4%7.4%2.2%2.2%TV seriesVariety showsMoviesShort dramasiQIYITencent VideoMango TVBilibiliYoukuMigu Video
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%95%100%105%110%115%
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Release date

January 2024

Region

China

Survey time period

2023

Special properties

including both new titles and existing shows in the content library; excluding documentary, sports, animation, etc.

Supplementary notes

Percentage may not sum up to 100 percent due to rounding.

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SVOD market in China

Everything on "SVOD market in China" in one document: edited and divided into chapters, including detailed references.

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Statistics on " SVOD market in China "

Other statistics that may interest you SVOD market in China

Market overview

8

Market segments

8

iQIYI

6

Tencent Video (WeTV)

6

Mango TV

5

Bilibili

5

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