In the U.S., 13 percent of responding consumers who exclusively eat dairy products were willing to pay at least ten percent more for products that consider environmental, social, and governance factors. Among plant-based consumers, it was 25 percent of respondents.
Willingness to pay at least ten percent more for dairy and dairy alternatives that consider environmental, social, and governance factors in the United States in 2022
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McKinsey & Company. (March 21, 2023). Willingness to pay at least ten percent more for dairy and dairy alternatives that consider environmental, social, and governance factors in the United States in 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1488455/willingness-to-pay-more-for-esg-dairy-alternatives/
McKinsey & Company. "Willingness to pay at least ten percent more for dairy and dairy alternatives that consider environmental, social, and governance factors in the United States in 2022." Chart. March 21, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1488455/willingness-to-pay-more-for-esg-dairy-alternatives/
McKinsey & Company. (2023). Willingness to pay at least ten percent more for dairy and dairy alternatives that consider environmental, social, and governance factors in the United States in 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1488455/willingness-to-pay-more-for-esg-dairy-alternatives/
McKinsey & Company. "Willingness to Pay at Least Ten Percent More for Dairy and Dairy Alternatives That Consider Environmental, Social, and Governance Factors in The United States in 2022." Statista, Statista Inc., 21 Mar 2023, https://www.statista.com/statistics/1488455/willingness-to-pay-more-for-esg-dairy-alternatives/
McKinsey & Company, Willingness to pay at least ten percent more for dairy and dairy alternatives that consider environmental, social, and governance factors in the United States in 2022 Statista, https://www.statista.com/statistics/1488455/willingness-to-pay-more-for-esg-dairy-alternatives/ (last visited November 21, 2024)
Willingness to pay at least ten percent more for dairy and dairy alternatives that consider environmental, social, and governance factors in the United States in 2022 [Graph], McKinsey & Company, March 21, 2023. [Online]. Available: https://www.statista.com/statistics/1488455/willingness-to-pay-more-for-esg-dairy-alternatives/
