In the U.S., 13 percent of responding consumers who exclusively eat dairy products were willing to pay at least ten percent more for products that consider environmental, social, and governance factors. Among plant-based consumers, it was 25 percent of respondents.
Willingness to pay at least ten percent more for dairy and dairy alternatives that consider environmental, social, and governance factors in the United States in 2022
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Share of respondents
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McKinsey & Company. (March 21, 2023). Willingness to pay at least ten percent more for dairy and dairy alternatives that consider environmental, social, and governance factors in the United States in 2022 [Graph]. In Statista. Retrieved September 11, 2024, from https://www.statista.com/statistics/1488455/willingness-to-pay-more-for-esg-dairy-alternatives/
McKinsey & Company. "Willingness to pay at least ten percent more for dairy and dairy alternatives that consider environmental, social, and governance factors in the United States in 2022." Chart. March 21, 2023. Statista. Accessed September 11, 2024. https://www.statista.com/statistics/1488455/willingness-to-pay-more-for-esg-dairy-alternatives/
McKinsey & Company. (2023). Willingness to pay at least ten percent more for dairy and dairy alternatives that consider environmental, social, and governance factors in the United States in 2022. Statista. Statista Inc.. Accessed: September 11, 2024. https://www.statista.com/statistics/1488455/willingness-to-pay-more-for-esg-dairy-alternatives/
McKinsey & Company. "Willingness to Pay at Least Ten Percent More for Dairy and Dairy Alternatives That Consider Environmental, Social, and Governance Factors in The United States in 2022." Statista, Statista Inc., 21 Mar 2023, https://www.statista.com/statistics/1488455/willingness-to-pay-more-for-esg-dairy-alternatives/
McKinsey & Company, Willingness to pay at least ten percent more for dairy and dairy alternatives that consider environmental, social, and governance factors in the United States in 2022 Statista, https://www.statista.com/statistics/1488455/willingness-to-pay-more-for-esg-dairy-alternatives/ (last visited September 11, 2024)
Willingness to pay at least ten percent more for dairy and dairy alternatives that consider environmental, social, and governance factors in the United States in 2022 [Graph], McKinsey & Company, March 21, 2023. [Online]. Available: https://www.statista.com/statistics/1488455/willingness-to-pay-more-for-esg-dairy-alternatives/