A survey conducted in the United States in 2022 revealed that the most common reason for consumers to buy plant-based dairy alternatives is because they think they are good for their health. Six percent fewer consumers purchase dairy alternatives because they love the taste.
Leading reasons for consumers to purchase plant-based dairy in the U.S. in 2022
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McKinsey & Company. (March 21, 2023). Leading reasons for consumers to purchase plant-based dairy in the U.S. in 2022 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1488420/reasons-to-buy-dairy-alternatives-us/
McKinsey & Company. "Leading reasons for consumers to purchase plant-based dairy in the U.S. in 2022." Chart. March 21, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1488420/reasons-to-buy-dairy-alternatives-us/
McKinsey & Company. (2023). Leading reasons for consumers to purchase plant-based dairy in the U.S. in 2022. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1488420/reasons-to-buy-dairy-alternatives-us/
McKinsey & Company. "Leading Reasons for Consumers to Purchase Plant-based Dairy in The U.S. in 2022." Statista, Statista Inc., 21 Mar 2023, https://www.statista.com/statistics/1488420/reasons-to-buy-dairy-alternatives-us/
McKinsey & Company, Leading reasons for consumers to purchase plant-based dairy in the U.S. in 2022 Statista, https://www.statista.com/statistics/1488420/reasons-to-buy-dairy-alternatives-us/ (last visited December 19, 2024)
Leading reasons for consumers to purchase plant-based dairy in the U.S. in 2022 [Graph], McKinsey & Company, March 21, 2023. [Online]. Available: https://www.statista.com/statistics/1488420/reasons-to-buy-dairy-alternatives-us/
