According to a global survey among marketing professionals in January 2025, approximately 17 percent reported using artificial intelligence (AI) extensively in their data-driven marketing efforts. Around 39 percent said they integrated AI in select areas, whereas 26 percent were exploring AI, but have not implemented the technology. Some 13 percent reported not having plans to use AI.
Extent of artificial intelligence (AI) usage in data-driven efforts among marketing professionals worldwide as of January 2025
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Extent of artificial intelligence (AI) usage in data-driven efforts among marketing professionals worldwide as of January 2025
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Ascend2. (January 31, 2025). Extent of artificial intelligence (AI) usage in data-driven efforts among marketing professionals worldwide as of January 2025 [Graph]. In Statista. Retrieved April 20, 2025, from https://www.statista.com/statistics/1487841/extent-ai-use-data-driven-marketing/
Ascend2. "Extent of artificial intelligence (AI) usage in data-driven efforts among marketing professionals worldwide as of January 2025." Chart. January 31, 2025. Statista. Accessed April 20, 2025. https://www.statista.com/statistics/1487841/extent-ai-use-data-driven-marketing/
Ascend2. (2025). Extent of artificial intelligence (AI) usage in data-driven efforts among marketing professionals worldwide as of January 2025. Statista. Statista Inc.. Accessed: April 20, 2025. https://www.statista.com/statistics/1487841/extent-ai-use-data-driven-marketing/
Ascend2. "Extent of Artificial Intelligence (Ai) Usage in Data-driven Efforts among Marketing Professionals Worldwide as of January 2025." Statista, Statista Inc., 31 Jan 2025, https://www.statista.com/statistics/1487841/extent-ai-use-data-driven-marketing/
Ascend2, Extent of artificial intelligence (AI) usage in data-driven efforts among marketing professionals worldwide as of January 2025 Statista, https://www.statista.com/statistics/1487841/extent-ai-use-data-driven-marketing/ (last visited April 20, 2025)
Extent of artificial intelligence (AI) usage in data-driven efforts among marketing professionals worldwide as of January 2025 [Graph], Ascend2, January 31, 2025. [Online]. Available: https://www.statista.com/statistics/1487841/extent-ai-use-data-driven-marketing/
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