During a mid-2024 global survey among marketing professionals, approximately 11 percent reported using artificial intelligence (AI) extensively in their data-driven marketing efforts. Around 35 percent said they used AI moderately, whereas 29 percent utilized it minimally and eight percent planned to adopt it. Some 17 percent reported not using AI. According to the same study, slightly less than one-third of marketers worldwide considered their data-driven efforts very successful.
Extent of artificial intelligence (AI) usage in data-driven efforts among marketing professionals worldwide as of June 2024
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Ascend2. (July 10, 2024). Extent of artificial intelligence (AI) usage in data-driven efforts among marketing professionals worldwide as of June 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1487841/extent-ai-use-data-driven-marketing/
Ascend2. "Extent of artificial intelligence (AI) usage in data-driven efforts among marketing professionals worldwide as of June 2024." Chart. July 10, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1487841/extent-ai-use-data-driven-marketing/
Ascend2. (2024). Extent of artificial intelligence (AI) usage in data-driven efforts among marketing professionals worldwide as of June 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1487841/extent-ai-use-data-driven-marketing/
Ascend2. "Extent of Artificial Intelligence (Ai) Usage in Data-driven Efforts among Marketing Professionals Worldwide as of June 2024." Statista, Statista Inc., 10 Jul 2024, https://www.statista.com/statistics/1487841/extent-ai-use-data-driven-marketing/
Ascend2, Extent of artificial intelligence (AI) usage in data-driven efforts among marketing professionals worldwide as of June 2024 Statista, https://www.statista.com/statistics/1487841/extent-ai-use-data-driven-marketing/ (last visited December 22, 2024)
Extent of artificial intelligence (AI) usage in data-driven efforts among marketing professionals worldwide as of June 2024 [Graph], Ascend2, July 10, 2024. [Online]. Available: https://www.statista.com/statistics/1487841/extent-ai-use-data-driven-marketing/
