As of June 2024, around 63 percent of marketing professionals surveyed worldwide rated their data-driven strategies somewhat successful. Approximately 32 percent considered them very successful, and five percent as unsuccessful. According to the same study, targeting segmented audiences and real-time decision-making were among the top challenges for executing a data-driven strategy.
Success rate of data-driven strategies according to marketing professionals worldwide as of June 2024
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Ascend2. (July 10, 2024). Success rate of data-driven strategies according to marketing professionals worldwide as of June 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1487815/success-rate-data-driven-strategies-worldwide-worldwide/
Ascend2. "Success rate of data-driven strategies according to marketing professionals worldwide as of June 2024." Chart. July 10, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1487815/success-rate-data-driven-strategies-worldwide-worldwide/
Ascend2. (2024). Success rate of data-driven strategies according to marketing professionals worldwide as of June 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1487815/success-rate-data-driven-strategies-worldwide-worldwide/
Ascend2. "Success Rate of Data-driven Strategies According to Marketing Professionals Worldwide as of June 2024." Statista, Statista Inc., 10 Jul 2024, https://www.statista.com/statistics/1487815/success-rate-data-driven-strategies-worldwide-worldwide/
Ascend2, Success rate of data-driven strategies according to marketing professionals worldwide as of June 2024 Statista, https://www.statista.com/statistics/1487815/success-rate-data-driven-strategies-worldwide-worldwide/ (last visited December 22, 2024)
Success rate of data-driven strategies according to marketing professionals worldwide as of June 2024 [Graph], Ascend2, July 10, 2024. [Online]. Available: https://www.statista.com/statistics/1487815/success-rate-data-driven-strategies-worldwide-worldwide/
