Perceived usefulness of travel influencers worldwide 2024

Published by Statista Research Department, Aug 23, 2024

During a 2024 survey, 86 percent of respondents from India and Indonesia stated they believed social media influencers were a useful source of information on travel topics. In Germany, the share stood at 46 percent. 

Share of consumers who believed influencers were a useful source for information on travel topics worldwide as of May 2024

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Source

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Release date

August 2024

Region

Worldwide

Survey time period

May 2024

Number of respondents

511 to 2,051 respondents per market

Age group

18 years and older

Method of interview

Online survey

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Statistics on " Influencer marketing worldwide "

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Overview

8

TikTok

8

Instagram

8

YouTube

6

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Topics

Influencer marketing in AustraliaInfluencer marketing in IndiaInfluencer marketing worldwideInfluencer marketing in JapanInfluencer marketing in Asia
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