Considerations when purchasing make-up South Korea 2024

Published by
Nina Jobst,
Aug 15, 2024

According to a survey among South Korean women on make-up shopping conducted in April 2024, 53.2 percent of respondents answered they considered the product's feeling of use during shopping. That the product has outstanding effects followed closely with a 51.6 response share.

Considerations when purchasing make-up products in South Korea as of April 2024

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Release date

January 2024

Region

South Korea

Survey time period

January 5 to 8, 2024

Number of respondents

912 women

Age group

15-59 years

Special properties

make-up product shoppers and users

Method of interview

Online panel

Supplementary notes

Up to three answers were possible.

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