During a 2024 survey carried out in Europe, 26 percent of responding retailers and retail media networks said on-site ads accounted for 51 percent or more of their retail media revenue. The European digital retail media market was estimated at 14.3 billion euros in 2024.
Share of selected ad types in retail media revenue according to retailers in Europe as of May 2024, by ad type
* The survey was carried out among more than 160 advertisers, agencies and retail media networks. A separate number for retailers and retail media networks was not provided.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Europe. (July 31, 2024). Share of selected ad types in retail media revenue according to retailers in Europe as of May 2024, by ad type [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1484819/retail-media-ad-revenue-type-europe/
IAB Europe. "Share of selected ad types in retail media revenue according to retailers in Europe as of May 2024, by ad type." Chart. July 31, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1484819/retail-media-ad-revenue-type-europe/
IAB Europe. (2024). Share of selected ad types in retail media revenue according to retailers in Europe as of May 2024, by ad type. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1484819/retail-media-ad-revenue-type-europe/
IAB Europe. "Share of Selected Ad Types in Retail Media Revenue According to Retailers in Europe as of May 2024, by Ad Type." Statista, Statista Inc., 31 Jul 2024, https://www.statista.com/statistics/1484819/retail-media-ad-revenue-type-europe/
IAB Europe, Share of selected ad types in retail media revenue according to retailers in Europe as of May 2024, by ad type Statista, https://www.statista.com/statistics/1484819/retail-media-ad-revenue-type-europe/ (last visited November 21, 2024)
Share of selected ad types in retail media revenue according to retailers in Europe as of May 2024, by ad type [Graph], IAB Europe, July 31, 2024. [Online]. Available: https://www.statista.com/statistics/1484819/retail-media-ad-revenue-type-europe/
