During a 2024 survey carried out in Europe, 26 percent of responding retailers and retail media networks said on-site ads accounted for 51 percent or more of their retail media revenue. The European digital retail media market was estimated at 14.3 billion euros in 2024.
Share of selected ad types in retail media revenue according to retailers in Europe as of May 2024, by ad type
* The survey was carried out among more than 160 advertisers, agencies and retail media networks. A separate number for retailers and retail media networks was not provided.
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IAB Europe. (July 31, 2024). Share of selected ad types in retail media revenue according to retailers in Europe as of May 2024, by ad type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1484819/retail-media-ad-revenue-type-europe/
IAB Europe. "Share of selected ad types in retail media revenue according to retailers in Europe as of May 2024, by ad type." Chart. July 31, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1484819/retail-media-ad-revenue-type-europe/
IAB Europe. (2024). Share of selected ad types in retail media revenue according to retailers in Europe as of May 2024, by ad type. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1484819/retail-media-ad-revenue-type-europe/
IAB Europe. "Share of Selected Ad Types in Retail Media Revenue According to Retailers in Europe as of May 2024, by Ad Type." Statista, Statista Inc., 31 Jul 2024, https://www.statista.com/statistics/1484819/retail-media-ad-revenue-type-europe/
IAB Europe, Share of selected ad types in retail media revenue according to retailers in Europe as of May 2024, by ad type Statista, https://www.statista.com/statistics/1484819/retail-media-ad-revenue-type-europe/ (last visited December 22, 2024)
Share of selected ad types in retail media revenue according to retailers in Europe as of May 2024, by ad type [Graph], IAB Europe, July 31, 2024. [Online]. Available: https://www.statista.com/statistics/1484819/retail-media-ad-revenue-type-europe/
