Retail media share of digital ad budgets in Europe 2024, by ad type

Published by Statista Research Department, Aug 14, 2024

During a 2024 survey carried out in Europe, 48 percent of responding advertisers said that they were shifting money away from traditional advertising platforms to invest in retail media. The European digital retail media market was estimated at 14.3 billion euros in 2024.

Share of digital advertising investment advertisers allocated to digital retail media in Europe as of May 2024, by ad type

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Release date

July 2024

Region

Europe

Survey time period

April and May 2024

Number of respondents

>160*

Special properties

among buy-side stakeholders

Supplementary notes

* The survey was carried out among more than 160 advertisers, agencies and retail media networks. A separate number for advertisers was not provided.

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Statistics on " Digital advertising in Europe "

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Other statistics that may interest you Digital advertising in Europe

Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

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Topics

Digital retail media advertising in Latin AmericaDigital retail media advertising in BrazilAdvertising in MexicoAdvertising in ChileAdvertising in Peru
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