According to a survey conducted among Italian users and published in June 2024, seven in 10 Gen Z respondents reported social media made them feel aware of what is going on around them. For 63 percent of millennials, engaging with social media was a way to entertain themselves and to pass the time without too much thought. Additionally, almost three in 10 Italian Baby Boomers and users from the silent generation reported it made them feel pessimistic.
Attitudes towards social media among internet users in Italy as of June 2024, by age group
Characteristic
Gen Z
Millennials
Gen X
Baby Boomers and Silent Generation
It's mainly a way to keep in touch with friends
66%
61%
57%
60%
It entertains me and is a way to pass the time without too much thought
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Ipsos. (June 28, 2024). Attitudes towards social media among internet users in Italy as of June 2024, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1484776/reasons-for-using-social-network-italy-by-age/
Ipsos. "Attitudes towards social media among internet users in Italy as of June 2024, by age group." Chart. June 28, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1484776/reasons-for-using-social-network-italy-by-age/
Ipsos. (2024). Attitudes towards social media among internet users in Italy as of June 2024, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1484776/reasons-for-using-social-network-italy-by-age/
Ipsos. "Attitudes towards Social Media among Internet Users in Italy as of June 2024, by Age Group." Statista, Statista Inc., 28 Jun 2024, https://www.statista.com/statistics/1484776/reasons-for-using-social-network-italy-by-age/
Ipsos, Attitudes towards social media among internet users in Italy as of June 2024, by age group Statista, https://www.statista.com/statistics/1484776/reasons-for-using-social-network-italy-by-age/ (last visited December 22, 2024)
Attitudes towards social media among internet users in Italy as of June 2024, by age group [Graph], Ipsos, June 28, 2024. [Online]. Available: https://www.statista.com/statistics/1484776/reasons-for-using-social-network-italy-by-age/
