In March 2024, there were approximately 39 million social media users in Italy. This represented an increase from the 38.4 million social media users registered the previous year, in March 2023. By comparison, news and general information websites saw their audience decrease to 37.5 million users in March 2024, down from the 38.3 million users recorded during the previous year.
Number of users in Italy engaging with selected media from March 2021 to March 2024
(in millions)
Characteristic
March 2021
March 2022
March 2023
March 2024
Major online platforms and national publishing groups*
*Includes platforms owned Alphabet (Google), Meta (Facebook and Instagram), Amazon and Microsoft, as well as national publishing groups such as Cairo Communication/Rcs Mediagroup, Gedi and Fininvest/Mondadori.
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engage.it. (July 29, 2024). Number of users in Italy engaging with selected media from March 2021 to March 2024 (in millions) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1484768/top-used-media-italy/
engage.it. "Number of users in Italy engaging with selected media from March 2021 to March 2024 (in millions)." Chart. July 29, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1484768/top-used-media-italy/
engage.it. (2024). Number of users in Italy engaging with selected media from March 2021 to March 2024 (in millions). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1484768/top-used-media-italy/
engage.it. "Number of Users in Italy Engaging with Selected Media from March 2021 to March 2024 (in Millions)." Statista, Statista Inc., 29 Jul 2024, https://www.statista.com/statistics/1484768/top-used-media-italy/
engage.it, Number of users in Italy engaging with selected media from March 2021 to March 2024 (in millions) Statista, https://www.statista.com/statistics/1484768/top-used-media-italy/ (last visited December 22, 2024)
Number of users in Italy engaging with selected media from March 2021 to March 2024 (in millions) [Graph], engage.it, July 29, 2024. [Online]. Available: https://www.statista.com/statistics/1484768/top-used-media-italy/
