Search share in digital advertising spending Europe 2023, by country

Published by Statista Research Department, Oct 9, 2024

In 2023, Greece reported the highest share of search in digital advertising spending among European countries with 65.4 percent. Sweden followed with 55.2 percent, and Ukraine came third with 51.6 percent. The European average for search advertising’s share in digital ad spending was 43.1 percent. In contrast, countries like Croatia and Romania reported the lowest shares, at 16.2 percent and 17.2 percent, respectively.

Share of search in digital advertising spending in Europe in 2023, by country

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Release date

June 2024

Region

Europe

Survey time period

2023

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Overview

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Regional data

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United Kingdom

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Germany

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France

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Marketer insights

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