McDonald has adeptly navigated the territory of WeChat Mini Program to enhance brand awareness in China. In March 2024, the WeChat mini-program of the burger giant surpassed 55 million monthly active users, which was the highest among other food and drink service providers. WeChat Mini Program is the light version of apps built within WeChat's ecosystem, providing users advanced features such as e-commerce and task management.
Monthly active users of food and drink service brand mini-programs on WeChat in China in March 2024
(in millions)
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QuestMobile. (May 7, 2024). Monthly active users of food and drink service brand mini-programs on WeChat in China in March 2024 (in millions) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1484339/china-monthly-active-users-of-restaurant-or-catering-service-brand-mini-programs-on-wechat/
QuestMobile. "Monthly active users of food and drink service brand mini-programs on WeChat in China in March 2024 (in millions)." Chart. May 7, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1484339/china-monthly-active-users-of-restaurant-or-catering-service-brand-mini-programs-on-wechat/
QuestMobile. (2024). Monthly active users of food and drink service brand mini-programs on WeChat in China in March 2024 (in millions). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1484339/china-monthly-active-users-of-restaurant-or-catering-service-brand-mini-programs-on-wechat/
QuestMobile. "Monthly Active Users of Food and Drink Service Brand Mini-programs on Wechat in China in March 2024 (in Millions)." Statista, Statista Inc., 7 May 2024, https://www.statista.com/statistics/1484339/china-monthly-active-users-of-restaurant-or-catering-service-brand-mini-programs-on-wechat/
QuestMobile, Monthly active users of food and drink service brand mini-programs on WeChat in China in March 2024 (in millions) Statista, https://www.statista.com/statistics/1484339/china-monthly-active-users-of-restaurant-or-catering-service-brand-mini-programs-on-wechat/ (last visited December 22, 2024)
Monthly active users of food and drink service brand mini-programs on WeChat in China in March 2024 (in millions) [Graph], QuestMobile, May 7, 2024. [Online]. Available: https://www.statista.com/statistics/1484339/china-monthly-active-users-of-restaurant-or-catering-service-brand-mini-programs-on-wechat/
