A survey conducted in the United States in 2024 shows whether e-commerce consumers prefer augmented reality (AR) or traditional images or descriptions when looking for the best representation of products. When asked which form of product representation is more accurate, almost 75 percent of the shoppers believe that using AR is somewhat or much better than the traditional way of checking regular images or descriptions of the products. Only six percent of the respondents think that using AR for this purpose is much less accurate than the conventional way.
Consumers' opinions on whether AR is better in online shopping than traditional images or descriptions in the United States in 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Bizrate Insights. (March 18, 2024). Consumers' opinions on whether AR is better in online shopping than traditional images or descriptions in the United States in 2024 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1484077/ai-tradition-marketing-materials-ecommerce/
Bizrate Insights. "Consumers' opinions on whether AR is better in online shopping than traditional images or descriptions in the United States in 2024." Chart. March 18, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1484077/ai-tradition-marketing-materials-ecommerce/
Bizrate Insights. (2024). Consumers' opinions on whether AR is better in online shopping than traditional images or descriptions in the United States in 2024. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1484077/ai-tradition-marketing-materials-ecommerce/
Bizrate Insights. "Consumers' Opinions on Whether Ar Is Better in Online Shopping than Traditional Images or Descriptions in The United States in 2024." Statista, Statista Inc., 18 Mar 2024, https://www.statista.com/statistics/1484077/ai-tradition-marketing-materials-ecommerce/
Bizrate Insights, Consumers' opinions on whether AR is better in online shopping than traditional images or descriptions in the United States in 2024 Statista, https://www.statista.com/statistics/1484077/ai-tradition-marketing-materials-ecommerce/ (last visited December 30, 2024)
Consumers' opinions on whether AR is better in online shopping than traditional images or descriptions in the United States in 2024 [Graph], Bizrate Insights, March 18, 2024. [Online]. Available: https://www.statista.com/statistics/1484077/ai-tradition-marketing-materials-ecommerce/
