A survey conducted in the United States in 2024 shows whether e-commerce consumers prefer augmented reality (AR) or traditional images or descriptions when looking for the best representation of products. When asked which form of product representation is more accurate, almost 75 percent of the shoppers believe that using AR is somewhat or much better than the traditional way of checking regular images or descriptions of the products. Only six percent of the respondents think that using AR for this purpose is much less accurate than the conventional way.
Consumers' opinions on whether AR is better in online shopping than traditional images or descriptions in the United States in 2024
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Consumers' opinions on whether AR is better in online shopping than traditional images or descriptions in the United States in 2024
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
Bizrate Insights. (March 18, 2024). Consumers' opinions on whether AR is better in online shopping than traditional images or descriptions in the United States in 2024 [Graph]. In Statista. Retrieved February 21, 2025, from https://www.statista.com/statistics/1484077/ai-tradition-marketing-materials-ecommerce/
Bizrate Insights. "Consumers' opinions on whether AR is better in online shopping than traditional images or descriptions in the United States in 2024." Chart. March 18, 2024. Statista. Accessed February 21, 2025. https://www.statista.com/statistics/1484077/ai-tradition-marketing-materials-ecommerce/
Bizrate Insights. (2024). Consumers' opinions on whether AR is better in online shopping than traditional images or descriptions in the United States in 2024. Statista. Statista Inc.. Accessed: February 21, 2025. https://www.statista.com/statistics/1484077/ai-tradition-marketing-materials-ecommerce/
Bizrate Insights. "Consumers' Opinions on Whether Ar Is Better in Online Shopping than Traditional Images or Descriptions in The United States in 2024." Statista, Statista Inc., 18 Mar 2024, https://www.statista.com/statistics/1484077/ai-tradition-marketing-materials-ecommerce/
Bizrate Insights, Consumers' opinions on whether AR is better in online shopping than traditional images or descriptions in the United States in 2024 Statista, https://www.statista.com/statistics/1484077/ai-tradition-marketing-materials-ecommerce/ (last visited February 21, 2025)
Consumers' opinions on whether AR is better in online shopping than traditional images or descriptions in the United States in 2024 [Graph], Bizrate Insights, March 18, 2024. [Online]. Available: https://www.statista.com/statistics/1484077/ai-tradition-marketing-materials-ecommerce/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.