According to a 2024 survey, live shopping and mukbang were voted as the favorite video streaming categories on WeChat Channels, each with a quarter of respondents. Following closely were entertainment and variety shows, preferred by 24 percent of respondents, underscoring the popularity of casual and recreational content on the Chinese super app.
Most popular live streaming content categories on WeChat Channels in Chian as of April 2024
This question was phrased by the source as follows: "When you browse the WeChat Channels, do you watch live streaming? If so, what types of live streaming do you watch? (Multiple answers allowed)"
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Kantar. (May 6, 2024). Most popular live streaming content categories on WeChat Channels in Chian as of April 2024 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1483252/china-wechat-channels-most-popular-live-streaming-content-types/
Kantar. "Most popular live streaming content categories on WeChat Channels in Chian as of April 2024." Chart. May 6, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1483252/china-wechat-channels-most-popular-live-streaming-content-types/
Kantar. (2024). Most popular live streaming content categories on WeChat Channels in Chian as of April 2024. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1483252/china-wechat-channels-most-popular-live-streaming-content-types/
Kantar. "Most Popular Live Streaming Content Categories on Wechat Channels in Chian as of April 2024." Statista, Statista Inc., 6 May 2024, https://www.statista.com/statistics/1483252/china-wechat-channels-most-popular-live-streaming-content-types/
Kantar, Most popular live streaming content categories on WeChat Channels in Chian as of April 2024 Statista, https://www.statista.com/statistics/1483252/china-wechat-channels-most-popular-live-streaming-content-types/ (last visited October 31, 2024)
Most popular live streaming content categories on WeChat Channels in Chian as of April 2024 [Graph], Kantar, May 6, 2024. [Online]. Available: https://www.statista.com/statistics/1483252/china-wechat-channels-most-popular-live-streaming-content-types/