Usage rate of live streaming on WeChat Channels in China 2024, by gender

Published by
Lai Lin Thomala,
Sep 24, 2024

According to a 2024 survey, WeChat Channels achieved a higher usage rate of livestreaming — three percentage points difference —  among female users compared to male users. While female users were more interested in livestreams about pets and shopping, male users preferred content on gaming and sports.

Penetration rate of live streaming on WeChat Channels in China as of April 2024, by gender

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

May 2024

Region

China

Survey time period

as of April 2024

Number of respondents

15,605 WeChat Channels users

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "When you use the WeChat Channels, do you watch live streams?"

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Short video apps in China "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Short video apps in China

Market overview

6

Market players

8

Monetization

8

Top accounts

5

App users

7

Further Content: You might find this interesting as well

Topics

Streaming in PolandSpotify and music streaming in the NetherlandsVideo-on-demand in PolandVideo streaming in GermanyVideo streaming in Sweden
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.