Leading shopping influencers on Weibo 2024

Published by
Lai Lin Thomala,
Aug 27, 2024

In May 2024, Anni Recommends emerged as the most successful influencer in the shopping haul category on Weibo, scoring 94.24 out of 100 points in terms of account impact. Anni has garnered over ten million followers on the microblogging platform.

Most influential independent shopping haul accounts on Weibo as of May 2024

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Release date

July 2024

Region

China

Survey time period

May 2024

Supplementary notes

The date of release is the date of data access.

The ranking was determined by assessing the follower count, the content creativity level, the impact of content, and user engagement across independent media accounts on Weibo.

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