Leading maternity influencers on Weibo 2024

Published by
Lai Lin Thomala,
Aug 5, 2024

In June 2024, the Weibo account, Selena's Mom, was rated as the most influential in the maternity sector, with 93.8 out of 100 points in terms of the impact of the account. Manman's Mammy Sally and Bengzai QQ Gummy were other well-known parenting or childcare influencers on the Chinese social media platform. 

Most influential independent maternity accounts on Weibo as of June 2024

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Release date

August 2024

Region

China

Survey time period

June 2024

Supplementary notes

The date of release is the date of data access.

The ranking was determined by assessing the follower count, the content creativity level, the impact of content, and user engagement across independent media accounts on Weibo.

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Topics

Maternity and childcare product industry in ChinaBaby care market in the U.S.E-Commerce in ChinaRetail industry in ChinaDemographics of China
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