Leading fashion influencers on Weibo 2024

Published by
Lai Lin Thomala,
Aug 5, 2024

By sharing her casual daily life on Weibo, Chica emerged as the most prominent fashion influencer on the Chinese microblogging site. According to the evaluation of all independent Weibo user accounts in June 2024, Chica's account, with over 10 million followers, received a score of 94.66 out of 100 points. Not far behind was another notable fashion influencer, Er Qiao, with 94.57 points.

Most influential independent fashion accounts on Weibo as of June 2024

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Release date

August 2024

Region

China

Survey time period

June 2024

Supplementary notes

The date of release is the date of data access.

The ranking was determined by assessing the follower count, the content creativity level, the impact of content, and user engagement across independent media accounts on Weibo.

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