Number of live sports streaming users in China 2020-2023

Published by
Lai Lin Thomala,
Jul 19, 2024

Live sports streaming has become more popular in China compared to three years ago. Almost a third of internet users in the country had live-streamed sports, leading to about 345 million users at the end of 2023. The user size was down by 28.5 million people, largely due to the viewership boost from the Winter Olympic Games and FIFA World Cup in 2022.

Number of live sports streaming users in China from 2020 to 2023 (in millions)

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Release date

March 2024

Region

China

Survey time period

2020 to 2023

Special properties

year-end figures unless specified

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