Luxury fashion house Versace has seen sharp gains from strategic celebrity endorsements in China. In May 2024, its WeChat official account expanded to over 13 million monthly active users. Gucci landed at second spot among luxury fashion brands, with 7.6 million monthly active users. The third placeholder, Dior, saw a considerable decline in its WeChat account popularity.
Monthly active users of leading official accounts from luxury fashion brands on WeChat in China in May 2024
(in millions)
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QuestMobile. (July 2, 2024). Monthly active users of leading official accounts from luxury fashion brands on WeChat in China in May 2024 (in millions) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1480709/china-leading-luxury-brands-official-accounts-on-wechat-mau/
QuestMobile. "Monthly active users of leading official accounts from luxury fashion brands on WeChat in China in May 2024 (in millions)." Chart. July 2, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1480709/china-leading-luxury-brands-official-accounts-on-wechat-mau/
QuestMobile. (2024). Monthly active users of leading official accounts from luxury fashion brands on WeChat in China in May 2024 (in millions). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1480709/china-leading-luxury-brands-official-accounts-on-wechat-mau/
QuestMobile. "Monthly Active Users of Leading Official Accounts from Luxury Fashion Brands on Wechat in China in May 2024 (in Millions)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/1480709/china-leading-luxury-brands-official-accounts-on-wechat-mau/
QuestMobile, Monthly active users of leading official accounts from luxury fashion brands on WeChat in China in May 2024 (in millions) Statista, https://www.statista.com/statistics/1480709/china-leading-luxury-brands-official-accounts-on-wechat-mau/ (last visited December 23, 2024)
Monthly active users of leading official accounts from luxury fashion brands on WeChat in China in May 2024 (in millions) [Graph], QuestMobile, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/1480709/china-leading-luxury-brands-official-accounts-on-wechat-mau/
