Most influential sports brands on Xiaohongshu 2024

Published by
Lai Lin Thomala,
Jul 22, 2024

According to a brand index measuring the marketing impact of brands on the Chinese social commerce app Xiaohongshu, Keep was the most influential sports brand in May 2024. The fitness app received 89.04 out of 100 points. Domestic sportswear brands Xtep, 361 Degrees, and Warrior followed closely with scores above 85 points.

Most influential sports brands on Xiaohongshu as of May 2024

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Release date

July 2024

Region

China

Survey time period

May 2024

Special properties

among sportswear, sports equipment brands and fitness apps

Supplementary notes

The date of release is the date of data access.

The ranking was determined by assessing the follower count, the content creativity level, the impact of content, and user engagement across the official brand accounts on Xiaohongshu.

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