Most influential automobile brands on Xiaohongshu 2024

Published by
Lai Lin Thomala,
Jul 22, 2024

As of May 2024, Lynk & Co, SAIC Volkswagen, and Tesla were identified as the most influential automobile brands on the Chinese social commerce app Xiaohongshu. Based on the evaluation of brands' marketing impact on the platform, these three brands scored above 93 out of 100 points. BYD, Xpeng, and NIO, also secured their places in the top ten chart, showcasing the strong presence of electric vehicle manufacturers.

Most influential automotive brands on Xiaohongshu as of May 2024

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Release date

July 2024

Region

China

Survey time period

May 2024

Special properties

among automotive brands

Supplementary notes

The date of release is the date of data access.

The ranking was determined by assessing the follower count, the content creativity level, the impact of content, and user engagement across the official brand accounts on Xiaohongshu.

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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