Most influential personal care brands on Xiaohongshu 2024

Published by
Lai Lin Thomala,
Jul 22, 2024

According to a marketing impact evaluation of the brand accounts on Xiaohongshu, Kotex was identified as the most influential brand in the Chinese personal care and daily necessity market. The sanitary brand received 94.72 out of 100 points in May 2024. Following closely were the luxury beauty brand L'Oreal Pro and the tissue paper manufacturer Lotion.

Most influential personal care brands on Xiaohongshu as of May 2024

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Release date

July 2024

Region

China

Survey time period

May 2024

Special properties

among personal care and daily necessity brands

Supplementary notes

The date of release is the date of data access.

The ranking was determined by assessing the follower count, the content creativity level, the impact of content, and user engagement across the official brand accounts on Xiaohongshu.

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